Community ✓ Music Artist Mentoring ✓ Well Being Coaching ✓
Becoming The Artist helped build my confidence as an Artist, I’ve gone from crying on stage to finally being the front woman of my own band. Thank you!
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- Lucy Gibbs, BTA Member
Does this sound familiar?
You've been at this music-thing for a while and proved to yourself it's exactly what you want to do with your life. And you're not scared of putting the work in.
But all this hustling and running yourself into the ground (just because some dude on the internet said you should!) has left you feeling defeated and disappointed. ​
If you've ever asked yourself:
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Why is this industry just SO goddamn confusing to navigate?!
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How do I do this full-time without burning out or losing confidence?
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How do I stay consistent whilst juggling loads of responsibilities?
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How do I stay true to myself as an Artist?
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Then we get it, because we've been there.
The good news is you don't need to go broke buying yet another expensive course about how to go viral just to make it in music in 2025....
You can have an exciting music career that you're proud of and feel great about with the right strategy and support...
And th​at's where Becoming The Artist comes in.
Meet your guide, mentor and host.
Even though I’ve worked around the teams connected to some of the biggest names in music (Drake, Queen, Ozzy Osbourne, James Brown, Olly Murs) what matters most are the Artists I’ve coached and mentored who, just like I once did, were brave enough to step into this world and put their hearts on the line.
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Because the most important person in the music business is the Artist, you.​
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Learning to support yourself is just as vital as learning your instrument or perfecting your sound because it’s what allows you to sustain the pace and pressures of this industry.
Hey, I'm Bernii! After twenty-five years in the music industry I've learned that building a sustainable music career isn’t just about hard work and talent but how you navigate the business internally.
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your mindset
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how you handle rejection
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how you build resilience​​
Bernii Mac
Bernii is industry knowledgeable, extremely dedicated, honest and a motor-driven music-biz dynamo!
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- Aaron A Brooks
Janelle Monae / Lion of Bushwick Studios
Your roadmap to Becoming The Artist (you're meant to be)
Sign up and connect with our vibrant community of music Artists.
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Learn from industry experts, music mentors and well-being coaches.
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Take the right aligned actions to build your unique music career.
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Bernii Mac's Becoming The Artist uniquely blends music business and well-being for Artists who want long-term careers without burning out.
What you get.
Instant Access
all previous guest mentor recordings - filled with juicy gems of music industry knowledge.
Weekly
check-in calls where you can share your experiencs and and help shape the future of the membership.
Monthly
live sessions from world-class music industry experts
Plus your memberships also includes: ​
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Access to our exclusive community of dedicated music Artists.
Playback sessions to get feedback on your music.
Weekly check-in call with Bernii and your community
Private WhatsApp group for members
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Resources, downloads and so much more!
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You deserve a music career that feels rewarding...every single day
The old way of building a music career is out.
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Hustling nonstop, saying yes to everything and chasing opportunities that don’t even feel right just isn’t the vibe anymore.
There’s a better way to grow as an Artist without having to suffer for it.​
Your health, energy and your joy aren’t extras to squeeze in at the end. They’re the foundation. And once you build from that solid place, everything feels easier and more natural.
This is how you build something that lasts. A music life that carries you for decades, not just a few years.
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See what happens to your music when you put wellbeing first.
Blending well-being with the music business since 2018
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Over 25+ years’ experience in the music industry as an Artist, mentor and coach
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Featured on BBC Introducing
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Public speaker on mental health in the music industry at major music conferences and events
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Shares real-world tips on Artist well-being and success
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Hosts weekly check-ins inside the Becoming The Artist membership
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Always in your corner, helping you thrive on and off stage
