Becoming The Artist
The only membership where music business meets Artist well-being so you can start building an aligned music career on your terms.
"BTA has helped us stay focused and shape our brand"
- Neontown, BTA Members
Is this for me?
If you’re an active music Artist who’s been at it for a while but still feels a bit stuck, you’re in the right place.
Becoming The Artist is for you if:
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You’ve been gigging, writing, or recording for a couple of years but still struggle to turn it into something sustainable.
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You’re craving guidance, structure, and genuine support from people who get it.
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You want to grow your career without burning out or losing the joy that got you into music in the first place.
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You’re done doing it alone and ready to be part of an inclusive and inspiring community that actually helps you move forward.
If you nodded at any of that, then yes then this is 100% for you.
Not another online course you'll never finish...
BTA is a tight-knit, supportive community. We don't believe in huge, impersonal zoom calls where you never feel seen and heard.
Instead, we offer you a weekly space to show up exactly as you are camera on, camera off, whatever you need, so you never feel like you’re navigating the music industry alone.
A growth hub where your music is heard by music industry mentors (with impressive credentials!) who also just get it.
A safe, no-BS membership where your peace of mind and artistry come first. That's BTA.
Bernii Mac
What's inside BTA?
Monthly Guest Expert
Learn from top industry pros; label reps and pro songwriters to self-care, marketing and branding experts. One 60–90 minute live session every month, packed with real insight and honest advice.
Access to All Previous Sessions
Instant access to our full library of recorded workshops, covering everything from confidence-building to career strategy. Learn at your own pace, anytime.
Weekly Group Coaching with Bernii Mac
Join your Artist community every Monday evening 8pm UK for guidance, support and a healthy dose of motivation.
Private WhatsApp Community
Stay connected between sessions. Ask questions, celebrate wins, and get support from Bernii and your fellow members whenever you need it.
Group Playback Sessions
Share your music, get feedback from mentors and peers and spark your next big connection. Past sessions have led to record-label signings and new collaborations.
Industry Connections & Opportunities
Tap into industry connections and opportunities through our mentors and the professional networks they generously share with our members.
"I don't know where I'd be without the community, support and guidance of BTA."
- Matt AKA Bad Blood, BTA Member
Everything you need to navigate the music industry, sustainably.
☑️ Live Monthly Mentoring Sessions on the stuff that actually matters: branding, marketing, publishing, yes, but all filtered through who you are as an Artist
☑️ Bespoke guidance from professional mentors who’ve been around the block, real feedback, safe business advice and true industry connections
☑️ Actionable tools to support your well-being and mental health, because if you’re not okay, your career isn’t okay!
☑️ Confidence and clarity to keep moving forward when the industry feels overwhelming
☑️ A tribe of music Artists who understand what it’s like and want to rise together
"Since joinging I've grown a lot as an Artist, I'd recommend it to anyone."
- Suchy, BTA Member
From recording to resilience, well-being to brand building, BTA has you covered.
A glimpse of some of the world-class mentors we have featured inside BTA.
Join today, risk free.
Becoming The Artist
Only £25/month. Try it free for 14 days.
Cancel anytime. T&Cs apply.
"BTA allowed me to meet industry professionals which has helped me a lot in my career!"
- Sara, BTA Member
Meet Bernii, the founder of BTA and your biggest cheerleader...
I’ve sung on stage, coached dozens of Artists, written my own music and worked behind the scenes scouting talent for radio stations in New York.
I’ve seen the music industry’s magic...and also its mess.
And even though I’ve worked around some of the biggest names (Drake, Queen, Ozzy Osbourne, James Brown, Olly Murs) you know what matters most? The Artists I’ve mentored who were brave enough to step into this music world, vulnerably put their music out there but just needed someone to remind them that they matter too.
I know what it feels like to chase dreams while battling burnout and as a certified Mental Health First-Aider I can tell you, there is a better way.
That’s why I created Becoming The Artist, a unique online membership where your Artistry and your well-being can grow side by side.
Bernii Mac
Becoming The Artist helped build my confidence as an Artist, I’ve gone from crying on stage to finally being the front woman of my own band. Thank you!
- Lucy Gibbs, BTA Member
Shucy, BTA Member
"Since I have joined BTA I have grown a lot. I love Bernii’s energy and the guidance and direction she gives. The guest she brings in are really big names and they talk to us like they are our friends."
Neontown, BTA Members
"BTA has helped us shape our brand and it’s so nice to be around talented people with different experiences to give each other tips. We keep each other motivated and inspired!"
Sasa Zola, Music Artist
“I would be lost without Bernii by my side. The confidence she has given me and the vision about how I want to approach my career is something so valuable. It makes me feel safe in the music business.”
“Inside BTA we are are able to show what we are capable of to industry professionals that Bernii knows .”
- Lewis Rockett, BTA Member
Got questions?
Becoming The Artist
Ready to build your music career?
Only £25/month. Try it free for 14 days.
Cancel anytime. T&Cs apply.
